About Us / Meet Lorena Garcia
Experience that sees
the bigger picture.
Focus that moves
you forward.
Lorena Garcia · Marketing executive & growth advisor
Behind Lorena Magali LLC is a simple purpose: help businesses connect marketing strategy to meaningful growth. Lorena brings more than 20 years of B2B marketing experience and a practical understanding of what it takes to turn a plan into progress.
Executive experience
Strategy grounded
in the work.
Lorena’s career spans enterprise SaaS marketing, go-to-market planning, and demand generation. Her leadership experience includes Senior Vice President of Marketing at FranConnect, where her responsibilities have encompassed account-based marketing, lead generation, market analysis, customer segmentation, digital marketing, and brand stewardship.
Before FranConnect, she served as Vice President of Marketing at Level Access, leading demand generation, customer lifecycle marketing, and sales enablement initiatives. Earlier roles at Hobsons, Vonage, and iCore Networks added experience across technology markets, customer journeys, and direct and channel growth.
Through Lorena Magali LLC, that perspective informs a collaborative consulting approach: understand the business, clarify the customer opportunity, and connect marketing priorities with the execution needed to advance pipeline and revenue goals.
Explore Lorena’s professional background on LinkedIn ↗Our consulting approach
Clarity, connection,
and purposeful change.
Start with the business.
Define the growth priorities, audience, and customer journey before deciding which campaigns or technologies come next.
Connect marketing to revenue.
Bring positioning, demand generation, lifecycle programs, and sales alignment together around a focused plan.
Make AI practical.
Identify useful opportunities for AI in marketing and revenue workflows, with human oversight, clear ownership, and measurable goals.
Professional recognition
Leadership recognized.
- 2025 TITAN Gold Winner — Outstanding Marketing Executive in B2B
- 2024 DCA Live Star CMO
- 2020 DCA Live Star CMO
Her professional development also includes Harvard Business School Executive Education.
Beyond the business
A commitment
to community.
Lorena’s community involvement includes organizations addressing hunger, homelessness, and the needs of children and families, including Rise Against Hunger, Comfort Cases, Happy Helpers for the Homeless, and Ronald McDonald House Charities.
She has also supported UNCF fundraising and served as Board Vice President of the National Association of Asian American Professionals’ Washington, D.C. chapter.
Let’s discuss what comes next
A thoughtful partner for
your next stage of growth.
Bring your priorities, questions, and ambition. Let’s explore how to move your marketing and revenue strategy forward.